About Bird Dog SEO
Meet the team.
Are you ready to supercharge your online presence, boost your website’s visibility, and drive more organic traffic? Look no further! We’re your go-to team for all things search engine optimization. With over 15 years of experience in the field and a proven track record of success, Lauren Polinsky and team are dedicated to helping your business thrive in the digital landscape.
Who is Bird Dog SEO?
Bird Dog SEO is a professional service specializing in empowering individuals and organizations to create, enhance, and optimize their online presence through effective website optimization. Our expertise encompasses web development, design, content and online marketing strategies. We offer our knowledge and skills to clients seeking to establish a robust online presence or improve existing websites.
At Bird Dog SEO, we are firm believers in enabling businesses and individuals with the capability to understand and manage their digital presence. We provide access to the essential tools and expertise required to thrive in the ever-evolving online landscape.
Our vision is a world where customers effortlessly discover precisely what they seek online.
Who was Bird Dog?
Bird Dog, an Australian Cattle Dog Mix with Labrador, was a constant presence by my side, lazy as can be but always ready to spring into action at the mere mention of food.
Her ability to anticipate my every move, especially if it didn’t involve food, was uncanny. She could “follow” me effortlessly throughout the apartment without moving a muscle until the promise of a tasty morsel was made. Bird Dog’s knack for tracking down treasures during our walks, from a full-size crocodile dog chew to an entire slice of pizza, showcased her adventurous spirit and tenacity.
Much like Bird Dog’s preternatural awareness of her surroundings, we too pride ourselves on our keen instincts. We’re here to guide you on the path to SEO success, just as Bird Dog intuitively navigated her world. We understand the importance of providing space when needed, and we’re motivated by our passion for solving problems—though we won’t deny our love for the occasional treat. In Bird Dog’s memory, we’re committed to embodying her spirit of dedication and awareness as we assist you on your journey towards achieving your goals.
Meet Lauren Polinsky
Lauren Polinsky is the driving force behind our Bird Dog SEO. With a passion for data-driven strategies and a knack for effective leadership, Lauren has a rich history of achieving remarkable results for businesses of all sizes. Her extensive experience and expertise have helped numerous companies reach new heights in the online world.
Throughout my career, I’ve had the privilege of working with businesses of varying sizes, from small startups to established corporations. I’ve also been able to present and support young marketers at various virtual and in-person conferences and events, such as Pubcon, Digital Summit, and Engage.
Areas of Specialization
- Growing Businesses: Working with the analytics you have – or need – I can show you exactly what we are going to target, provide baseline performance numbers, and give you estimates for projected growth. By targeting niche content strategies, with data-backed performance, we can see exactly what areas need help first and get your site improving quicker.
- Streamlining Processes: From enterprises like MGM Resorts and smaller businesses like hotels, dealerships, and service area businesses, I find root causes to solve large-scale site issues. I work across development, design, and marketing teams to streamline processes, reducing the time it takes to create and launch new website components, making the workflow more efficient.
- Empowering Teams: My leadership has enabled teams to unite toward common goals. As a skilled scrum leader, I leverage data to pinpoint opportunities, prioritize blameless root cause discovery to enhance collaboration, facilitate regular content creation and publication, and ensure that team members understand how their efforts contribute to achieving their objectives.
- Conversion Rate Optimization (CRO): My experience goes beyond installing analytics packages; it encompasses the creation of user-friendly website experiences that drive the right kind of conversions. This proficiency is founded on my in-depth understanding Google’s usability signals (E-E-A-T) and my ability to craft and measure successful cross-marketing content strategies that enhance overall performance.
- Technical SEO Expertise: Spanning a 15+ year career in the digital world, I have developed automations and efficiencies to move quickly while providing clear, actionable recommendations without technical jargon. I’ve overseen teams, taught SEOs to scale their skills with technical audits, and managed website accessibility for hotels, streamlining future accessibility management.
- Successful Backlink Strategies: My expertise extends to SEO-based content marketing, outreach at scale, and relationship-building. I bring outreach strategies combining targeted content with industry-approved link building tactics. I have been able to consistently achieve sustainable and impactful results in link building efforts.
Our Services
Ready to optimize your online presence and drive more traffic to your website? Check out our services:
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